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Digital Transformation - Athenagt

Recommendations for a Successful Digital Transformation

by Athena Team on May 31, 2019 under Digital

Utilizing digital technologies to create or alter an existing business ecosystem with improved effectiveness is called digital transformation. This is crucial to meet changing business requirements. Digital transformation recreates customer engagements with various smart applications. Digitalization is supporting many smart entrepreneurs by increasing profits and providing tangible benefits. We have listed a few key recommendations for the successful implementation of digital transformation.

1. Know how digital transformation can add value to your business

A company needs to understand the value addition that digital transformation brings in terms of productivity, efficiency, and revenue. All of the involved teams must spend a significant amount of time before concluding on embracing digital transformation. Digital transformation opens the door for further expansion, more focus on customer service and many other opportunities.

2. Create a digital roadmap to achieve your organizational goals

The plan and effort required to achieve a successful digital transformation differ among companies. Hence you must create a competent digital transformation roadmap that ensures motivational change throughout the organization. Align your existing resources to the initiatives and strategies. Develop a detailed plan by assessing organizational goals, resources, and performance. This helps in easy implementation of digital transformation across the organization.

3. Define the expected outcome of each initiative across your organization

Identify the desired outcomes for every initiative while addressing the challenges involved. This helps in mitigating risks, streamlining processes,

focusing on improved customer satisfaction. Achieve improved efficiency and flexibility by eliminating the bottlenecks that exist in the current process.

4. Engage C-suite executives, leadership roles in digital transformation and all your employees

An effective cultural shift in a company results in successful implementation across the organization. In digital transformation, people are as important as technology. Hence executives at all levels must be involved in all the phases from planning to execution. Define the roles and responsibilities that are involved in the transformation aligning to the organizational needs. This improves accountability and ensures successful digital transformation implementation.

5. List out existing technologies and capabilities

A clear inventory of technologies and capabilities helps in streamlining business processes. Organization’s decisions on replacing technologies become much easier. Any substantial gaps or inefficiencies can be resolved with the help of a better understanding of existing inventory. It promotes technology optimization and collaboration of teams within the organization. Commonly used technologies to enable digital transformation are in the areas of Customer Relationship Management, Robotic Process Automation, Omnichannel Customer Engagement using Chatbot or Voicebot, Enterprise Resource Planning, Data Science, Artificial Intelligence and IoT.

6. Focus on optimizing legacy operations

The flow of operations must be clear and smooth. By setting guidelines, the efficiency and performance of the process can be increased. Optimization of operations allows the workforce to focus on further innovation. While designing a successful digital transformation strategy, analyzing organizational performance and optimization of operations are important considerations.

7. Perform continuous evaluation and modify

Since the companies digital maturity brings sales and profit growth, assessing it holds significance. By continuously evaluating business performance, capabilities can be advanced and existing risks and challenges shall be

resolved. In the present digital age, customer expectations are consistently increasing with technological improvements. Hence it’s important for organizations to modify itself at the pace of changing needs.

Let’s wrap it up. The digital transformation is essential to progress with rapid shifts in market trends and technologies. It is a continuous on-going process, hence its importance for companies to establish an efficient foundation that supports your consistent digital transformation process and thrive in the competent world.

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